[DHB] Cereals And Kids, How To Choose The Right One...

Published: Mon, 07/21/14

Subject: [DHB] Cereals And Kids, How To Choose The Right One...

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In Today's Issue

  • Are Your Genetics Keeping You Fat? (1 tip to change fast)
  • Is Your Child's Cereal Bowl Full Of Risks?
  • 3 critical reasons you have cellulite...
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Is Your Child's Cereal Bowl Full Of Risks?

Dear Reader,

As a parent, you walk the line between nutrition and taste when it comes to the cereal your children eat to start the day. We often have (justified) concerns about too much sugar in the cereals our children eat, but too many vitamins isn't anything you've heard about, until now. The troubling suggestion comes from a recent report published by the Environmental Working Group, EWG for short, that says our children appear to be taking in too much vitamin A, zinc and/or niacin from some brands of breakfast cereal due in part to antiquated labeling.

The FDA (Food and Drug Administration) in the United States is responsible for the "daily value" percentages on the labels; the total amounts are based on recommendations for healthy adults (not children) and have not been changed since 1968. As a comparison the IOM (Institute of Medicine) updates the daily value recommendations every year based on the current thinking in nutritional research.

The IOM guidelines for youngsters are as follows - children from 4 to 8 should get under 0.9 mg of vitamin A, 15 mg of niacin, 12 mg of zinc a day.

When the EWG analyzed the nutrition labels of over 1,500 breakfast cereals they saw that 114 (just about 7%) of them have a large amount of the recommended daily value of all three of these nutrients in each serving. As every parent knows, most kids eat more than the standard serving of 3/4 cup in one sitting. Assuming a child took in about 2.5 servings they'd meet or exceed the daily limit the IOM suggests for these nutrients. No other foods needed, no daily vitamin required.

Included on the list that included 23 "excessively fortified cereals" are bran flakes, raisin bran and wheat flakes - and while you might not expect a child to make any of these choices, cereal is still the number one source of a typical child's nutritional intake for a day. What's more two brands, Kellogg's Krave and Cocoa Krispies appeal to children with a label done in a cartoon style.


Continues below...


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Is Your Child's Cereal Bowl Full Of Risks? Continued...


Of course the established thinking is that fortification of cereals and other foods has proven to be a successful way of helping people get the vital nutrients they need. And while getting the right amounts is key, too much of a good thing may actually be very bad for everyone, including children. The FDA does have a clear regulatory policy in place to be sure that the fortification of cereals and all foods is safe, but that might not be much help.

Another recent study discovered that 45% of children are getting too much zinc, 13% are getting too much vitamin A and 8% are getting too much niacin. If the child is taking a multivitamin, the numbers go up alarmingly, 72% of those children taking a multivitamin are actually overdosing on of vitamin A, 28% are taking in too much niacin, and as many as 84% are getting way too much zinc.

When you think overdosing on vitamins or minerals, you typically think of someone taking too many supplements, not eating too much of a particular, readily available and heavily marketed, food. The short-term consequences of excessive intake can bring on gastrointestinal issues, while the long-term effects of too much vitamin A include damage to liver and skeleton. Overdosing on zinc can bring problems to the immune system, while too much niacin is actually toxic to the liver.

As a parent, you need to pick up your child's favorite cereal and take a good long look at the nutrition facts and fortification levels. Cut back the intake if you have a concern, or your child is showing a sympto9m of excessive intake. The EWG suggests a parent use caution when feeding their children anything with over 25% of the adult daily value of any nutrient and monitor the intake of all foods to be sure they aren't getting an excessive amount of any nutrient. This is especially important if you are also giving your child multivitamins.



To your good health,

Kirsten Whittaker
Daily Health Bulletin Editor




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Sources:
http://edition.cnn.com/2014/06/25/health/cereal-vitamins-kids/index.html?hpt=he_c2

Environmental Working Group report, 06.19.14:
http://www.ewg.org/research/how-much-is-too-much

EWG on FDA need to reform nutrition facts labels:
http://www.ewg.org/testimony-official-correspondence/ewg-calls-fda-reform-nutrition-facts-labels-address-added-sugars

Another great story on EWG report:
http://www.usatoday.com/story/news/nation/2014/06/24/cereals-fortified-childrens-health/11103783/

Study abstract, online 01.27.14, Journal of the Academy of Nutrition and Dietetics:
http://www.andjrnl.org/article/S2212-2672(13)01609-2/abstract

Current IOM guidelines for recommended daily intake:

http://iom.edu/Activities/Nutrition/SummaryDRIs/~/media/Files/
Activity%20Files/Nutrition/DRIs/
ULs%20for%20Vitamins%20and%20Elements.pdf



















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